RETAILERS USE BROADWAY SHOW TO PROMOTE CHEESE

NEW YORK -- More than 1,200 supermarkets in New York, New Jersey and Connecticut participated last month in a "Weekend on Broadway" sweepstakes sponsored by Switzerland Cheese Marketing.The promotion was a partnership between Switzerland Cheese Marketing and Dodger Theatricals, producers of the Stephen Sondheim and James Lapine production of "Into the Woods," starring Vanessa Williams.Hundreds of

NEW YORK -- More than 1,200 supermarkets in New York, New Jersey and Connecticut participated last month in a "Weekend on Broadway" sweepstakes sponsored by Switzerland Cheese Marketing.

The promotion was a partnership between Switzerland Cheese Marketing and Dodger Theatricals, producers of the Stephen Sondheim and James Lapine production of "Into the Woods," starring Vanessa Williams.

Hundreds of consumers who shop at the A&P, Waldbaum's, Pathmark, Shop Rite, Stop &

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