RETAILERS USE BROADWAY SHOW TO PROMOTE CHEESE

NEW YORK -- More than 1,200 supermarkets in New York, New Jersey and Connecticut participated last month in a "Weekend on Broadway" sweepstakes sponsored by Switzerland Cheese Marketing.The promotion was a partnership between Switzerland Cheese Marketing and Dodger Theatricals, producers of the Stephen Sondheim and James Lapine production of "Into the Woods," starring Vanessa Williams.Hundreds of

NEW YORK -- More than 1,200 supermarkets in New York, New Jersey and Connecticut participated last month in a "Weekend on Broadway" sweepstakes sponsored by Switzerland Cheese Marketing.

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