RETAILERS USE CATERING TO BOOST SALES OF ALCOHOL

BROOKFIELD, Wis. -- V. Richard's Market, based here, will host its first beer class at its in-store eatery, the Loft Cafe, on April 6.While most supermarkets seem to focus on wines when hosting a tasting, V. Richard's has expanded its special-events calendar -- which features multiple-themed wine tastings throughout the year -- to include a beer class. The idea for the session was actually generated

BROOKFIELD, Wis. -- V. Richard's Market, based here, will host its first beer class at its in-store eatery, the Loft Cafe, on April 6.

While most supermarkets seem to focus on wines when hosting a tasting, V. Richard's has expanded its special-events calendar -- which features multiple-themed wine tastings throughout the year -- to include a beer class. The idea for the session was actually generated by guests at the wine tastings who expressed an interest in learning more about beers

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