RETAILERS USE VALUE TO SHOULDER BEEF SALES

LANCASTER, Pa. -- Independent retailers here are promoting a little-known cut of beef -- the flat-iron steak -- with excellent sales results.Alerting consumers that this cut is good for the grill, the taste buds and the pocketbook has been the focus of the grilling season for them. They're using point-of-purchase materials, having demos, participating in local events and doing a lot of talking. As

LANCASTER, Pa. -- Independent retailers here are promoting a little-known cut of beef -- the flat-iron steak -- with excellent sales results.

Alerting consumers that this cut is good for the grill, the taste buds and the pocketbook has been the focus of the grilling season for them. They're using point-of-purchase materials, having demos, participating in local events and doing a lot of talking. As a result, they're bolstering their meat sales, and could be building an edge in a compe

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