RETAILERS USING MORE INTERACTIVE DISPLAYS

SCHENECTADY, N.Y. -- Retailers are spurring impulse purchases this spring with interactive displays of special, unadvertised promotions -- in the process appealing to consumers through a touch of nostalgia.In one recent example, Price Chopper Supermarkets, based here, has been running a two-week, in-store promotion called the Store Manager's Sale, which was designed to surprise shoppers with previously

SCHENECTADY, N.Y. -- Retailers are spurring impulse purchases this spring with interactive displays of special, unadvertised promotions -- in the process appealing to consumers through a touch of nostalgia.

In one recent example, Price Chopper Supermarkets, based here, has been running a two-week, in-store promotion called the Store Manager's Sale, which was designed to surprise shoppers with previously unannounced special discounts on select items each day.

In-store circulars

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