RETAILERS, VENDORS DISAGREE ON DATA

CHICAGO - Retailers have broad expectations from the data they collect on shoppers through surveys, but many said they have been unable to translate that data into actionable information, according to a study presented at the Shopper Insights in Action conference here.Other benefits retailers said they expected to reap from such data included more profitable sales and higher shopper retention rates

CHICAGO - Retailers have broad expectations from the data they collect on shoppers through surveys, but many said they have been unable to translate that data into actionable information, according to a study presented at the Shopper Insights in Action conference here.

Other benefits retailers said they expected to reap from such data included more profitable sales and higher shopper retention rates (both expected by 79% of retailers) and the acquisition of new customers, expected by

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