RETAILERS, VENDORS DISAGREE ON DATA

CHICAGO - Retailers have broad expectations from the data they collect on shoppers through surveys, but many said they have been unable to translate that data into actionable information, according to a study presented at the Shopper Insights in Action conference here.Other benefits retailers said they expected to reap from such data included more profitable sales and higher shopper retention rates

CHICAGO - Retailers have broad expectations from the data they collect on shoppers through surveys, but many said they have been unable to translate that data into actionable information, according to a study presented at the Shopper Insights in Action conference here.

Register to view the full article