RETAILERS, VENDORS SEE DIFFERENT SIDES OF PRIVATE LABEL: STUDY

CHICAGO -- Retailers and suppliers have different expectations of private label, according to preliminary results of a study commissioned by the Private Label Manufacturers Association.These differences can have an effect on private-label growth, states the study, which is being conducted by Kurt Salmon Associates, Atlanta."While retailers and suppliers are equally committed to the growth of private

CHICAGO -- Retailers and suppliers have different expectations of private label, according to preliminary results of a study commissioned by the Private Label Manufacturers Association.

These differences can have an effect on private-label growth, states the study, which is being conducted by Kurt Salmon Associates, Atlanta.

"While retailers and suppliers are equally committed to the growth of private label, they don't appear to be working together to achieve that growth," Ste

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