RETAILERS VIEW DIGITAL PHOTO AS MIXED PICTURE

ORLANDO, Fla. (FNS) -- While retailers are looking to digital photo technology as the next big development, they are also wary about getting into the business too fast, according to retailers at the recent Photo Marketing Association's Fall Imaging Conference and Trade Show, held here Oct. 8 to 10."It's a big gamble, because we don't know where the customer is going to be in two to three years," said

ORLANDO, Fla. (FNS) -- While retailers are looking to digital photo technology as the next big development, they are also wary about getting into the business too fast, according to retailers at the recent Photo Marketing Association's Fall Imaging Conference and Trade Show, held here Oct. 8 to 10.

"It's a big gamble, because we don't know where the customer is going to be in two to three years," said Dave Rogers, vice president of photo centers at Wal-Mart Stores, Bentonville, Ark.

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TAGS: Walmart