RETAILERS WARY OF TWO-TIER DVD PRICING

It hasn't taken supermarket retailers long to catch on. Rentals and sales of DVDs are extremely lucrative, as their low wholesale price allows for a quick return on investment. Many buyers are expressing excitement at being able to buy so deeply on DVD titles, saying they believe a bright future may exist after all for supermarkets weary of stringent VHS buying programs.Well, let the buyer beware.

It hasn't taken supermarket retailers long to catch on. Rentals and sales of DVDs are extremely lucrative, as their low wholesale price allows for a quick return on investment. Many buyers are expressing excitement at being able to buy so deeply on DVD titles, saying they believe a bright future may exist after all for supermarkets weary of stringent VHS buying programs.

Well, let the buyer beware. The window for low DVD pricing may be a short one, as there are rumblings that studios

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