RETAILERS WEAVE WEB SITES FOR CHILDREN

COLUMBUS, Ohio -- Kroger Co. and Wegmans Food Markets are among the retailers reaching out to their younger customers via the Internet.The Kroger Marketing Area here has launched Pepe's Playhouse Fun Pages, an electronic newsletter that contains fun activities, education and discounts for kids. The newsletter is available through the retailer's web site (www.krogerusa.com). Similarly, Rochester, N.Y.-based

COLUMBUS, Ohio -- Kroger Co. and Wegmans Food Markets are among the retailers reaching out to their younger customers via the Internet.

The Kroger Marketing Area here has launched Pepe's Playhouse Fun Pages, an electronic newsletter that contains fun activities, education and discounts for kids. The newsletter is available through the retailer's web site (www.krogerusa.com). Similarly, Rochester, N.Y.-based Wegmans offers a W-Kids page on its web site (www.wegmans.com).

The Kr

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