RETAILERS WEIGH DELICATE BALANCE OF FRANCHISING

LONDON -- Franchising can be a vital tool for growth -- and a safety net for businesses -- but it can also be a minefield. Relationships must be managed carefully, according to Willy Van Daele, vice president of wholesale at Belgium's Delhaize Group, and Paulo Goelzer, president of the U.S.-based IGA Coca-Cola Institute and chief learning officer and executive vice president, IGA International.During

LONDON -- Franchising can be a vital tool for growth -- and a safety net for businesses -- but it can also be a minefield. Relationships must be managed carefully, according to Willy Van Daele, vice president of wholesale at Belgium's Delhaize Group, and Paulo Goelzer, president of the U.S.-based IGA Coca-Cola Institute and chief learning officer and executive vice president, IGA International.

During the CIES Marketing Forum 2004, attended by over 200 marketing directors from 33 coun

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