RETAILERS WEIGH IN ON PRODUCE MARKETING

LONG BEACH, Calif. -- A group of produce executives here said the consolidation of supermarkets on one end and suppliers on the other is bringing about significant changes, including tightened product quality, more sophisticated offerings and merchandising schemes that reach deeper into store-level operations.The four retailers, who spoke as part of a panel discussion at the annual convention and

LONG BEACH, Calif. -- A group of produce executives here said the consolidation of supermarkets on one end and suppliers on the other is bringing about significant changes, including tightened product quality, more sophisticated offerings and merchandising schemes that reach deeper into store-level operations.

The four retailers, who spoke as part of a panel discussion at the annual convention and exposition of the United Fresh Fruit & Vegetable Association, said the changed busin

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