RETAILERS: WHAT DROP IN SALES?

Retailers who spoke with SN were surprised to hear that ACNeilsen, Schaumberg, Ill., reported declines in several categories of dry pasta.Dry dinners held their ground but went down in units, for the year ended December 5, 1998. Pasta (macaroni) was off by 2.2% in dollars and 1.4% in units, while spaghetti was down by 3.4% in dollar sales and 4% in units.Refrigerated pasta was down, too, by a substantial

Retailers who spoke with SN were surprised to hear that ACNeilsen, Schaumberg, Ill., reported declines in several categories of dry pasta.

Dry dinners held their ground but went down in units, for the year ended December 5, 1998. Pasta (macaroni) was off by 2.2% in dollars and 1.4% in units, while spaghetti was down by 3.4% in dollar sales and 4% in units.

Refrigerated pasta was down, too, by a substantial 6.1% in dollars, and 4.2% in unit sales.

Sauce was down 2.1%

Register to view the full article

Already a member? .