RETHINKING COSMETIC GIFT SETS

Supermarkets with ample space to merchandise cosmetics gift sets and prepacks are pursuing this seasonal Christmas opportunity with renewed energy, driven by new product-pairing strategies and branded offers from the likes of Revlon, Coty and Del Laboratories.The food chains are training their sights on "drug stores, which typically have a better image as everyday beauty care destinations, are more

Supermarkets with ample space to merchandise cosmetics gift sets and prepacks are pursuing this seasonal Christmas opportunity with renewed energy, driven by new product-pairing strategies and branded offers from the likes of Revlon, Coty and Del Laboratories.

The food chains are training their sights on "drug stores, which typically have a better image as everyday beauty care destinations, are more promotional at Christmas and move with the rhythms of cosmetics manufacturers, who upd

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TAGS: Walmart