RETHINKING MEAT CASE CAN BEEF UP SALES, SAYS NCBA

CHICAGO -- Meat retailers and the beef industry are missing opportunities to reach consumers, partially because supermarket meat cases are organized to serve the industry rather than the consumer, according to a study issued by the National Cattlemen's Beef Association here.upermarket retailers as two of the most effective weapons in their competitive arsenals," said Kevin Yost, executive director

CHICAGO -- Meat retailers and the beef industry are missing opportunities to reach consumers, partially because supermarket meat cases are organized to serve the industry rather than the consumer, according to a study issued by the National Cattlemen's Beef Association here.

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