RETHINKING MEAT CASE CAN BEEF UP SALES, SAYS NCBA

CHICAGO -- Meat retailers and the beef industry are missing opportunities to reach consumers, partially because supermarket meat cases are organized to serve the industry rather than the consumer, according to a study issued by the National Cattlemen's Beef Association here.upermarket retailers as two of the most effective weapons in their competitive arsenals," said Kevin Yost, executive director

CHICAGO -- Meat retailers and the beef industry are missing opportunities to reach consumers, partially because supermarket meat cases are organized to serve the industry rather than the consumer, according to a study issued by the National Cattlemen's Beef Association here.

upermarket retailers as two of the most effective weapons in their competitive arsenals," said Kevin Yost, executive director of channel marketing for the NCBA. "Considering meat department sales generate about 33

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