RETHINKING RDAS

ATLANTIC CITY, N.J. -- A panel of retailers and publishing executives, assembled here earlier this month during the Periodical & Book Association of America's annual convention, was asked to rethink retail display allowances, which have become inherent in retailing single-copy magazines.RDA payments, which began in the 1950s, according to publishing consultant and panel moderator Michael Kessler,

ATLANTIC CITY, N.J. -- A panel of retailers and publishing executives, assembled here earlier this month during the Periodical & Book Association of America's annual convention, was asked to rethink retail display allowances, which have become inherent in retailing single-copy magazines.

RDA payments, which began in the 1950s, according to publishing consultant and panel moderator Michael Kessler, chief executive officer of Central Sales & Marketing, Fair Lawn, N.J., are viewe

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