RETRO ACTIVE

Much of the fizz in the beer market is coming from an unexpected area: retro beers.While high-end foods and beverages are the fastest-growing part of food sales, inexpensive, old-fashioned beers such as Pabst Blue Ribbon, Rheingold, Utica Club and Old Milwaukee are helping drive the beer market."This is beer the way it used to be made. It's authentic," said Long Island, N.Y.-based beverage consultant

Much of the fizz in the beer market is coming from an unexpected area: retro beers.

While high-end foods and beverages are the fastest-growing part of food sales, inexpensive, old-fashioned beers such as Pabst Blue Ribbon, Rheingold, Utica Club and Old Milwaukee are helping drive the beer market.

"This is beer the way it used to be made. It's authentic," said Long Island, N.Y.-based beverage consultant Greg Prince. "People think everything was more real in the old days --

Register to view the full article

test - Advanced Registered User

Already a member? .