RETURN ON INVESTMENT

NEW YORK -- In an era when a half-dozen food retailers control the majority of sales in the United States, the real "national brands" driving growth in the very near future will be the private labels of large chains, according to a panel of experts assembled by the Private Label Manufacturers Association here.For that reason, retailers should closely examine the return they are getting from investment

NEW YORK -- In an era when a half-dozen food retailers control the majority of sales in the United States, the real "national brands" driving growth in the very near future will be the private labels of large chains, according to a panel of experts assembled by the Private Label Manufacturers Association here.

For that reason, retailers should closely examine the return they are getting from investment in their own brands, including the marketing aspects, the PLMA said in a study just

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