RETURN OF THE PURE-PLAYS

Can groceries be successfully sold in the ethereal world of cyberspace -- without any ownership connection to established brick-and-mortar supermarkets?That question has been posed ever since Peapod set up the first online grocery service in 1989, predating the Internet.The answer has certainly been sobering for the hardy start-ups that have tried so-called pure-play online food retailing operations.

Can groceries be successfully sold in the ethereal world of cyberspace -- without any ownership connection to established brick-and-mortar supermarkets?

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