REVAMPED PRODUCTS DRIVE REVENUE

CHICAGO - CPG products that have been enhanced with an existing science or technology and subsequently repositioned enjoy the greatest revenue growth. That's according to a five-year study by McKinsey & Co., which explored 480 product launches in 16 high-growth categories to see how substantially different marketing tactics contribute to revenue growth.Categories studied included energy drinks, snacks/granola

CHICAGO - CPG products that have been enhanced with an existing science or technology and subsequently repositioned enjoy the greatest revenue growth. That's according to a five-year study by McKinsey & Co., which explored 480 product launches in 16 high-growth categories to see how substantially different marketing tactics contribute to revenue growth.

Categories studied included energy drinks, snacks/granola bars, bottled water, yogurt, milk substitutes and sports drinks.

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