REVISITING E-GROCERY

The heady honeymoon of Web-based food retailing is over, but supermarkets are clinging to their for-better-or-for-worse marriage to online shopping.While they hope that someday Web-based grocery ordering might blossom into the profitable niche it was once forecasted to become, food retailers have accepted the service as a means to provide an added convenience for a small but loyal cadre of e-commerce-compatible

The heady honeymoon of Web-based food retailing is over, but supermarkets are clinging to their for-better-or-for-worse marriage to online shopping.

While they hope that someday Web-based grocery ordering might blossom into the profitable niche it was once forecasted to become, food retailers have accepted the service as a means to provide an added convenience for a small but loyal cadre of e-commerce-compatible customers.

It is estimated to be less than a $1 billion business

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