REWARDS, NOT DISCOUNTS CITED AS BEST CUSTOMER INCENTIVE

ARLINGTON, Texas -- Retailers need to move their frequent-shopper programs beyond electronic discounts, and begin rewarding their best customers with creative incentives as the means of achieving customer loyalty.Retailers can also use frequent shopper data collected at point-of-sale to attune store operations, such as category management and labor scheduling, to their best customers' needs."The problem

ARLINGTON, Texas -- Retailers need to move their frequent-shopper programs beyond electronic discounts, and begin rewarding their best customers with creative incentives as the means of achieving customer loyalty.

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