REWARDS, NOT DISCOUNTS CITED AS BEST CUSTOMER INCENTIVE

ARLINGTON, Texas -- Retailers need to move their frequent-shopper programs beyond electronic discounts, and begin rewarding their best customers with creative incentives as the means of achieving customer loyalty.Retailers can also use frequent shopper data collected at point-of-sale to attune store operations, such as category management and labor scheduling, to their best customers' needs."The problem

ARLINGTON, Texas -- Retailers need to move their frequent-shopper programs beyond electronic discounts, and begin rewarding their best customers with creative incentives as the means of achieving customer loyalty.

Retailers can also use frequent shopper data collected at point-of-sale to attune store operations, such as category management and labor scheduling, to their best customers' needs.

"The problem I have with supermarket frequent shopper programs is that many of them a

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