WITH RFID, P&G IMPROVES LAUNCH OF FUSION RAZORS

CINCINNATI - As part of its launch of Gillette Fusion razor products last month, Procter & Gamble here used RFID technology to track case shipments to 500 stores, resulting in 92% of the stores having product on shelves or in floor displays within three days.That level of in-stock inventory for a new-product launch is "unheard of," said Paul Fox, director of global external relations for P&G, adding

CINCINNATI - As part of its launch of Gillette Fusion razor products last month, Procter & Gamble here used RFID technology to track case shipments to 500 stores, resulting in 92% of the stores having product on shelves or in floor displays within three days.

That level of in-stock inventory for a new-product launch is "unheard of," said Paul Fox, director of global external relations for P&G, adding that it typically takes 14 days to reach 92% of store penetration. "So we got

Register to view the full article

Already a member? .

TAGS: Walmart