RICE BREAD: RAINBOWS FOR KIDS, ARTISANS FOR PARENTS

HOUSTON -- Rice Epicurean Markets, this city's oldest family-owned supermarket chain, is targeting young consumers -- and their parents -- with a new bread line, officially introduced at all eight of its locations.Along with a collection of European-style artisan breads and rolls for the adults, the 60-year-old company is indulging the area's youthful sweet tooth with the PB&J Corner, a new baked-goods

HOUSTON -- Rice Epicurean Markets, this city's oldest family-owned supermarket chain, is targeting young consumers -- and their parents -- with a new bread line, officially introduced at all eight of its locations.

Along with a collection of European-style artisan breads and rolls for the adults, the 60-year-old company is indulging the area's youthful sweet tooth with the PB&J Corner, a new baked-goods section in each supermarket designed to cater specifically to the unfledged sh

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