RICE CAKES STAY HEALTHY

Rice cakes are still selling like hotcakes.The category, now a $217 million business, has tripled in dollar volume within the last five years, it's still logging double-digit increases and it's arguably a textbook case of a "specialty" product riding the wave of healthier eating into the mainstream.p growing overall. Several said they are adding stockkeeping units or adjusting the mix of products

Rice cakes are still selling like hotcakes.The category, now a $217 million business, has tripled in dollar volume within the last five years, it's still logging double-digit increases and it's arguably a textbook case of a "specialty" product riding the wave of healthier eating into the mainstream.

p growing overall. Several said they are adding stockkeeping units or adjusting the mix of products to accommodate new flavors.

Some sources said rice cakes' momentum is slowing a

Register to view the full article

Already a member? .