RICE EPICUREAN PROMOTING DELI, CHEESE ITALIAN CAMPAIGN

HOUSTON -- Rice Epicurean Markets here is hoping to turn a storewide Italian food and wine promotion into a massive boon for its deli, cheese and prepared food departments.Scott Silverman, specialty buyer for Rice Epicurean, told SN that a similar event last year yielded sales 400% to 1000% above average on some deli items.That performance last year took Silverman by surprise, but this September,

HOUSTON -- Rice Epicurean Markets here is hoping to turn a storewide Italian food and wine promotion into a massive boon for its deli, cheese and prepared food departments.

Scott Silverman, specialty buyer for Rice Epicurean, told SN that a similar event last year yielded sales 400% to 1000% above average on some deli items.

That performance last year took Silverman by surprise, but this September, the buyer is ready.

"Instead of running out of things this time, I ma

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