RICE SOWS FOURTH GROCERY WORLD WITH FOOD-SERVICE AREA

HOUSTON -- Rice Food Markets' fourth and newest Grocery World here boasts the format's first full-scale food-service area, and marks the evolution of the still-young format into meals merchandising, said chain officials.The latest Grocery World includes a variety of hot and cold items and a small dining area, officials told SN.The Grocery World format, the first of which appeared in 1995 and which

HOUSTON -- Rice Food Markets' fourth and newest Grocery World here boasts the format's first full-scale food-service area, and marks the evolution of the still-young format into meals merchandising, said chain officials.

The latest Grocery World includes a variety of hot and cold items and a small dining area, officials told SN.

The Grocery World format, the first of which appeared in 1995 and which has been slowly rolling out this year, has focused primarily on the merchandis

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