RICE'S CIAO! CHOW! FESTIVAL UNCORKS SALES OF ITALIAN WINE

HOUSTON -- Rice Food Markets here used a storewide Italian festival to boost sales of its Italian wines.The promotion, held during the retailer's annual "Ciao! Chow!" festival, helped to make Italian wines one of Rice Market's best sellers during the entire third quarter, said Scott Silverman, vice president of specialty foods."During the past three years we have run the promotion we have actually

HOUSTON -- Rice Food Markets here used a storewide Italian festival to boost sales of its Italian wines.

The promotion, held during the retailer's annual "Ciao! Chow!" festival, helped to make Italian wines one of Rice Market's best sellers during the entire third quarter, said Scott Silverman, vice president of specialty foods.

"During the past three years we have run the promotion we have actually upped our movement of Italian wines so much that in the whole quarter five to

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