RICHFOOD TO POSITION FARM FRESH UPSCALE

RICHMOND, Va. (FNS) -- Richfood Holdings here said it plans to dust off its newest acquisition, the Norfolk, Va.-based Farm Fresh chain, and position it as a major upscale operator in its trading area.Its plans are already under way. A new logo and advertising campaign were rolled out immediately after the acquisition closed March 4. In the next few years, Richfood will pump millions of dollars into

RICHMOND, Va. (FNS) -- Richfood Holdings here said it plans to dust off its newest acquisition, the Norfolk, Va.-based Farm Fresh chain, and position it as a major upscale operator in its trading area.

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