RICHMOND, Va. (FNS) -- Richfood Holdings here said it plans to dust off its newest acquisition, the Norfolk, Va.-based Farm Fresh chain, and position it as a major upscale operator in its trading area.
Its plans are already under way. A new logo and advertising campaign were rolled out immediately after the acquisition closed March 4. In the next few years, Richfood will pump millions of dollars into the grocery chain. And a new promotional campaign will be implemented.