Mention MSG and many consumers conjure up bad images of the dreaded "Chinese restaurant syndrome." For brand marketers, this can pose a major dilemma in the development of new products. On one hand, MSG, or monosodium glutamate, can make foods taste great. On the other, the negative perception from consumers may mean huge barriers to the successful marketing of any product with the ingredient.
The "perception" difficulties in using MSG as a flavor enhancer in food products may soon be