THE RIGHT MIX

When it comes to new food product development, market research shows consumers want products that have "homemade" quality, convenience and -- most importantly -- all-natural ingredients. One of the biggest hurdles for the processed food industry in meeting this consumer challenge is to deliver products that look good and are colored with natural ingredients.Brand marketers take note: colored with

When it comes to new food product development, market research shows consumers want products that have "homemade" quality, convenience and -- most importantly -- all-natural ingredients. One of the biggest hurdles for the processed food industry in meeting this consumer challenge is to deliver products that look good and are colored with natural ingredients.

Brand marketers take note: colored with natural ingredients does not mean naturally colored. Food and Drug Administration rules

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