RINGING UP CALLING CARDS

Selling turkeys via a prepaid phone-card promotion illustrates one of many promotional tactics supermarkets are employing to drive awareness and sales.The holiday promotion's central theme was buy a turkey and get a calling card to call someone you love at Thanksgiving.Shoppers who purchased a store-brand turkey got a 15-minute phone card at the checkout worth $5, said Marlene Waltz, director of prepaid

Selling turkeys via a prepaid phone-card promotion illustrates one of many promotional tactics supermarkets are employing to drive awareness and sales.

The holiday promotion's central theme was buy a turkey and get a calling card to call someone you love at Thanksgiving.

Shoppers who purchased a store-brand turkey got a 15-minute phone card at the checkout worth $5, said Marlene Waltz, director of prepaid cards at Sprint, Kansas City, Kan. She declined to name the chain doing

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