ON THE RISE

Time-pressed consumers are increasingly turning to no-bake pie mixes, microwave brownies and microwave cake mixes.Such products enable them to create a "homemade" dessert in a fraction of the time and effort it would take to make a traditional dessert, retailers report.And though they only account for roughly 5% of total baking-aisle sales, no-bake items are gaining popularity with many consumers.Items

Time-pressed consumers are increasingly turning to no-bake pie mixes, microwave brownies and microwave cake mixes.

Such products enable them to create a "homemade" dessert in a fraction of the time and effort it would take to make a traditional dessert, retailers report.

And though they only account for roughly 5% of total baking-aisle sales, no-bake items are gaining popularity with many consumers.

Items in the no-bake category include the Jell-O no-bake line from Kra

Register to view the full article