THE RISE OF CATEGORY MANAGEMENT

Retail supermarket owners and managers are embracing the concept of category management in an effort to beat back the increasing competition they are feeling from warehouse and club stores.Instead of focusing on individual items, store managers are looking at overall categories and even entire Center Store aisles to enhance the shopping experience, retain loyal customers and development new markets,

Retail supermarket owners and managers are embracing the concept of category management in an effort to beat back the increasing competition they are feeling from warehouse and club stores.

Instead of focusing on individual items, store managers are looking at overall categories and even entire Center Store aisles to enhance the shopping experience, retain loyal customers and development new markets, consultants and store officials say.

Manufacturers and retailers "are obtaini

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