RISER REAPS SALES HIKE FROM PIE LINE UPGRADE

BEDFORD HEIGHTS, Ohio -- Riser Foods here sent pie sales soaring this Thanksgiving with a judiciously timed upgrading of its program.Riser deliberately scheduled the launch of a new, all-natural fruit pie line for Nov. 15, to tap into shoppers' holiday-mood impulse buying.The ploy worked, Riser officials said. Fruit pie sales during Thanksgiving week rose 20% over the same period last year. At the

BEDFORD HEIGHTS, Ohio -- Riser Foods here sent pie sales soaring this Thanksgiving with a judiciously timed upgrading of its program.

Riser deliberately scheduled the launch of a new, all-natural fruit pie line for Nov. 15, to tap into shoppers' holiday-mood impulse buying.

The ploy worked, Riser officials said. Fruit pie sales during Thanksgiving week rose 20% over the same period last year. At the same time, pumpkin pie sales rose 10% and total bakery sales were up significa

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