BEDFORD HEIGHTS, Ohio -- Riser Foods here sent pie sales soaring this Thanksgiving with a judiciously timed upgrading of its program.
Riser deliberately scheduled the launch of a new, all-natural fruit pie line for Nov. 15, to tap into shoppers' holiday-mood impulse buying.
The ploy worked, Riser officials said. Fruit pie sales during Thanksgiving week rose 20% over the same period last year. At the same time, pumpkin pie sales rose 10% and total bakery sales were up significa