THE RISING BAR

By Convenience remains a strong motivator in the breakfast aisle, with grab-and-go items flying off the shelf and into grocery bags of Americans in need of a quick way to start their day.According to Information Resources Inc., Chicago, the breakfast-bar or cereal-bar category saw a 6.6% increase to $915 million for the 52-week period ended March 28, 1999, with private-label snack bars showing a 28.3%

By Convenience remains a strong motivator in the breakfast aisle, with grab-and-go items flying off the shelf and into grocery bags of Americans in need of a quick way to start their day.

According to Information Resources Inc., Chicago, the breakfast-bar or cereal-bar category saw a 6.6% increase to $915 million for the 52-week period ended March 28, 1999, with private-label snack bars showing a 28.3% increase.

"Nutri-Grain bars are going through the roof. While oatmeal seems

Register to view the full article

test - Advanced Registered User

Already a member? .