Decorated cakes are a cause for celebration. Bakery executives from different markets around the country told SN they've had "good" or "substantial" increases in cake sales this year compared to a year ago -- and they gave a big measure of the credit for that progress to the special-occasion segment of cakes.
There's more worth celebrating. The potential for the category is unlimited, they said, especially given some specific attention to the details. To keep the cake business growing