RISING TO THE OCCASION

Decorated cakes are a cause for celebration. Bakery executives from different markets around the country told SN they've had "good" or "substantial" increases in cake sales this year compared to a year ago -- and they gave a big measure of the credit for that progress to the special-occasion segment of cakes.There's more worth celebrating. The potential for the category is unlimited, they said, especially

Decorated cakes are a cause for celebration. Bakery executives from different markets around the country told SN they've had "good" or "substantial" increases in cake sales this year compared to a year ago -- and they gave a big measure of the credit for that progress to the special-occasion segment of cakes.

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