CAMP HILL, Pa. - Rite Aid Corp. plans to build up to 150 new-format stores by 2007.
The new prototype, called "Customer World," uses interior design to attract customers to the pharmacy and to differentiate from competitors.
Currently, 34 Rite Aid stores use the Customer World concept. The newest opened late last month in Charlestown, Ind.
This prototype provides the customer with a direct path to the pharmacy so shoppers avoid walking through merchandise aisles t