RITE AID SET FOR SPLASHDOWN OF SPECIALTY BATH PRODUCTS

CAMP HILL, Pa. -- Rite Aid here has made good on its promise to increase its private label offerings by launching three new exclusive bath and body lines, according to Sarah Datz, spokeswoman for the drug store retailer."This is by far the largest initiative in this area -- part of our strategy for the next year is to increase our private brand offering," she said. "Nationally, the specialty bath

CAMP HILL, Pa. -- Rite Aid here has made good on its promise to increase its private label offerings by launching three new exclusive bath and body lines, according to Sarah Datz, spokeswoman for the drug store retailer.

"This is by far the largest initiative in this area -- part of our strategy for the next year is to increase our private brand offering," she said. "Nationally, the specialty bath and body category has grown tremendously, and the strategy is to capitalize on that."

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