RITE AID TARGETS NEW BATH LINE AT TWEEN MARKET

CAMP HILL, Pa. -- Drug chains are pushing further ahead of supermarkets in private-label health and beauty care innovation with the rollout of Rite Aid's new exclusive bath and body line aimed at the tween set.The Spa Swami private-label bath line will launch later this month. It follows a "mystical, magical" theme attractive to both tweens and their parents, according to Sarah Datz, spokeswoman for

CAMP HILL, Pa. -- Drug chains are pushing further ahead of supermarkets in private-label health and beauty care innovation with the rollout of Rite Aid's new exclusive bath and body line aimed at the tween set.

The Spa Swami private-label bath line will launch later this month. It follows a "mystical, magical" theme attractive to both tweens and their parents, according to Sarah Datz, spokeswoman for the retailer.

"The tween market is very big these days," she said. Tweens, ty

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