ON THE ROAD AGAIN

If you're cruising down the freeway this summer and a quick glance into your rearview mirror reveals a giant Hershey Kiss bearing down on you, fear not.You haven't slipped into the Twilight Zone, but are instead witnessing a trend that is "driving" advertising in the consumer packaged goods industry.Mobile marketing, a phenomenon that has been around since the days of the 1936 version of Oscar Mayer's

If you're cruising down the freeway this summer and a quick glance into your rearview mirror reveals a giant Hershey Kiss bearing down on you, fear not.

Register to view the full article