ROAD TO REJUVENATION

NEW YORK -- Supermarkets facing center-store shrinkage need to ramp up other revenue-producing options, including pharmacies, natural foods and general merchandise, a panel of industry analysts here suggested during SN's annual Financial Analysts' Roundtable.Unless supermarkets can branch out, the future looks bleak, participants said. "This is a zero-sum game," said Jonathan Ziegler, San Francisco-based

NEW YORK -- Supermarkets facing center-store shrinkage need to ramp up other revenue-producing options, including pharmacies, natural foods and general merchandise, a panel of industry analysts here suggested during SN's annual Financial Analysts' Roundtable.

Unless supermarkets can branch out, the future looks bleak, participants said. "This is a zero-sum game," said Jonathan Ziegler, San Francisco-based managing director for Deutsche Banc Alex. Brown here, "so all these companies ar

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