ROCHE FINDS CATERING TO ITS ORDER; WILL EXPAND

PHOENIX -- Roche Bros. Supermarkets' foray into the catering business has met with success, and will be expanded. The year-old program, which ranges from box lunches to full corporate meal service, will be rolled out eventually from its current berth in four stores to the rest of the 13-unit chain, which is based in Wellesley Hills, Mass., Jay Roche, director of customer services, told SN."We've seen

PHOENIX -- Roche Bros. Supermarkets' foray into the catering business has met with success, and will be expanded. The year-old program, which ranges from box lunches to full corporate meal service, will be rolled out eventually from its current berth in four stores to the rest of the 13-unit chain, which is based in Wellesley Hills, Mass., Jay Roche, director of customer services, told SN.

"We've seen great incremental sales, especially on items like platters, because of our catering

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