ROGAINE OVER-THE-COUNTER SEEN RAISING A CROP OF SALES

A new product will bring growth to supermarket health and beauty care shelves -- hair growth, that is.The U.S. Food and Drug Administration this month gave approval to Pharmacia & Upjohn, Kalamazoo, Mich., to market Rogaine, a 2% minoxidil prescription hair regrowth treatment, over-the-counter. It is scheduled to ship in April at a suggested retail of $29.50, almost half the prescription cost.Though

A new product will bring growth to supermarket health and beauty care shelves -- hair growth, that is.

The U.S. Food and Drug Administration this month gave approval to Pharmacia & Upjohn, Kalamazoo, Mich., to market Rogaine, a 2% minoxidil prescription hair regrowth treatment, over-the-counter. It is scheduled to ship in April at a suggested retail of $29.50, almost half the prescription cost.

Though the $29.50 price tag may be high for supermarkets, several retailers int

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