ROKEACH ADDS BEVERAGE DIVISION

NEWARK, N.J. -- Last Passover's lack of 2-liter bottles of kosher Coca-Cola in the New York metropolitan area proved to be a blessing for Rokeach Corp. here, a manufacturer of kosher foods, and now, beverages. Rokeach, a 130-year-old company, formed a beverage division late in 1998, in preparation for Passover 1999, which began April 1."We got some supermarkets, but since it was late in the game,

NEWARK, N.J. -- Last Passover's lack of 2-liter bottles of kosher Coca-Cola in the New York metropolitan area proved to be a blessing for Rokeach Corp. here, a manufacturer of kosher foods, and now, beverages. Rokeach, a 130-year-old company, formed a beverage division late in 1998, in preparation for Passover 1999, which began April 1.

"We got some supermarkets, but since it was late in the game, we thought we would sell 20,000 cases," said Gary Schlesinger, head of Rokeach's beverag

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