ROLLING WITH DVD

NEW YORK -- Digital videodiscs are coming to supermarkets, but retailers are well-advised to approach the new format cautiously in the next year, said Bill Sondheim, president of PolyGram Video here.ting kiosk programs, like the one offered by PolyGram. However, "in the next year, DVD is going to be a little bit tricky because you are going to need to judge the demographics of your store, and judge

NEW YORK -- Digital videodiscs are coming to supermarkets, but retailers are well-advised to approach the new format cautiously in the next year, said Bill Sondheim, president of PolyGram Video here.

ting kiosk programs, like the one offered by PolyGram. However, "in the next year, DVD is going to be a little bit tricky because you are going to need to judge the demographics of your store, and judge when to actually enter into the DVD market," said Sondheim.

He estimates it wi

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