ROOM WITH A VIEW

Wine connoisseurs are discerning consumers. They know what they want, and are willing to pay a premium to get it. All they ask for in return is a product that has been stored at the right temperature and in the right position.Supermarkets are responding.Take Dorothy Lane Markets in Dayton, Ohio. Each of the retailer's three stores features a walk-in, temperature-controlled wine cellar.Kept at 55 degrees

Wine connoisseurs are discerning consumers. They know what they want, and are willing to pay a premium to get it. All they ask for in return is a product that has been stored at the right temperature and in the right position.

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