Wine connoisseurs are discerning consumers. They know what they want, and are willing to pay a premium to get it. All they ask for in return is a product that has been stored at the right temperature and in the right position.
Supermarkets are responding.
Take Dorothy Lane Markets in Dayton, Ohio. Each of the retailer's three stores features a walk-in, temperature-controlled wine cellar.
Kept at 55 degrees Fahrenheit, the wine cellars stock hard-to-find premium wines