ROUGH!

Pet food is becoming a classic case of a supermarket category under attack by specialized retailers.And as a result, sales and margins are in danger of going to the dogs.Chains are now fighting back to head off the inroads being made by discounters, chain drug stores, membership warehouses and the pet food supermarkets mushrooming across the landscape.The battle strategies are not unlike those mapped

Pet food is becoming a classic case of a supermarket category under attack by specialized retailers.

And as a result, sales and margins are in danger of going to the dogs.

Chains are now fighting back to head off the inroads being made by discounters, chain drug stores, membership warehouses and the pet food supermarkets mushrooming across the landscape.

The battle strategies are not unlike those mapped out for other supermarket segments under siege.

The p

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TAGS: Supervalu