ROUNDTABLE: BETTER DEMONSTRATIONS ARE CALLED FOR

The demonstration industry has grown in size, importance and sophistication in the last decade, but improving the quality of the end product -- the in-store demo -- continues to be a challenge."Brokers, retailers and marketing companies are pulled between what demo companies can realistically accomplish and what manufacturers ask of us," said Anne Murphy, director of promotions management at Mass

The demonstration industry has grown in size, importance and sophistication in the last decade, but improving the quality of the end product -- the in-store demo -- continues to be a challenge.

"Brokers, retailers and marketing companies are pulled between what demo companies can realistically accomplish and what manufacturers ask of us," said Anne Murphy, director of promotions management at Mass Connections, Anaheim, Calif. Mass Connections was one of several national marketing comp

Register to view the full article