ROUNDY'S TO ROLL OUT ELECTRONIC MARKETING

PEWAUKEE, Wis. -- Roundy's here will roll out to 65 Pick 'n Save stores an innovative kiosk-based electronic marketing system following a pilot program that begins next week.The kiosks, to be located near the store entrance at the start of the traffic pattern, will generate printed "shopping lists" of discount offers targeted to customers based on their individual purchasing history."We feel this

PEWAUKEE, Wis. -- Roundy's here will roll out to 65 Pick 'n Save stores an innovative kiosk-based electronic marketing system following a pilot program that begins next week.

The kiosks, to be located near the store entrance at the start of the traffic pattern, will generate printed "shopping lists" of discount offers targeted to customers based on their individual purchasing history.

"We feel this is very cutting-edge type marketing and it's going to take the way we market to

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