ROYAL TREATMENT

PARSIPPANY, N.J. - Even the well-to-do gourmands of suburban New Jersey appreciate good bargains.That appears to be at the heart of a remerchandising strategy at Kings Super Markets, the 26-store upscale chain, based here, that was acquired by two private equity firms earlier this year. Now that they have Kings headed in the direction they want, the firms also are eyeing expanding it through small

PARSIPPANY, N.J. - Even the well-to-do gourmands of suburban New Jersey appreciate good bargains.

That appears to be at the heart of a remerchandising strategy at Kings Super Markets, the 26-store upscale chain, based here, that was acquired by two private equity firms earlier this year. Now that they have Kings headed in the direction they want, the firms also are eyeing expanding it through small acquisitions.

In an interview with SN, Bruce Weitz, the chain's new presid

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